Hi, my name is Anna.  If you are here, you are probably interested in my work, or you are just curious (my favourite trait btw). Either way welcome!

In my work and personal life I am guided by one ultimate question:
"Why do we do things that we do?" As humans, as researchers, as consumers, as users... 

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I have a gift for unraveling interesting insights and connecting the dots between seemingly unrelated things. I am versed at various research methodologies from ethnography to focus groups and surveys.

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When I am not analyzing the world around me, you can find me doing yoga, going for walks on the beach and taking photographs. 

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Get to know me more here or go straight to my work.